MRL Design, a unique Liverpool-based Interior Design and FFE Consultancy, specialises in Architectural Planning, Design, Refurbishment, and Construction. We first connected with Jennie from MRL when this fantastic company was just starting out. Our initial task was to create a complete brand identity and a suite of marketing collateral.
Next up for MRL was a dynamic portfolio website that would showcase their designs and serve as a hub to drive new business.
MRL chose Studiowide because we’ve been with them from the very beginning. We had already shown our creative and strategic marketing chops, and our enthusiasm for working with start-ups really shone through. We were thrilled when they entrusted us with designing and developing their brand-new website.
Creating a website for a creative company requires a special touch, especially when that website will be the platform to showcase their artistic abilities. That was the challenge for MRL Design. They needed a site that would highlight their creativity as an interior design company, keeping copy content to a bare minimum while still generating new enquiries.
The technical requirements were straightforward, with most of the focus on the portfolio display. The client wanted to keep the hierarchy to a minimum and preferred a single-page website that could tell their story as users scrolled down. Single-page sites are great for storytelling, but they do present challenges when it comes to adding depth and clickable content like portfolios and news items.
We chose WordPress as the Content Management System, knowing it would easily accommodate any future scalability needs thanks to the vast array of plugins and extensions available.
We started building the single-page site with a main scrolling image banner, then added animated “fly-in” sections of content that revealed themselves as users scrolled down. The portfolio section was also integrated into the page, featuring an animated modal/popup that activated the portfolio assets, which could then be filtered using a simple button system.
The result was an elegant website that, despite having a lot of content, only reveals it to the viewer at just the right moment, keeping clutter to a minimum. The sleek design now serves as the perfect platform for MRL Design to showcase their work and move forward to the next exciting chapter in their business.
The client loves the finished product, and we couldn’t be happier to have been a part of bringing their vision to life.