Spray Specialists, experts in uPVC transformations, came to us with a clear vision: they wanted to elevate their business through premium branding and promotional materials. As a company that provides professional and affordable on-site spraying services for uPVC windows, doors, garages, and conservatories across Merseyside, they were looking to attract new customers while maintaining the solid reputation they had already built in the industry.
The unique challenge with Spray Specialists was that they had no existing branding. This gave us the exciting opportunity to start from scratch.
We set out with a branding strategy that would not only reflect their expertise but also help them stand out in a competitive market. Our approach was simple yet thoughtful – they wanted something minimal, avoiding anything too elaborate.
To meet this request, we dived deep into understanding what they do, allowing us to build a clean and effective brand. Our creative team devised a branding strategy that emphasised simplicity but still gave the identity some character. One of the key decisions was to pick a vibrant and eye-catching colour palette. Bright colours were chosen to capture attention, with accent colours used strategically to highlight important calls to action.
We also introduced a clever design element – a subtle dot pattern inspired by the spray-painting effect, which tied the brand back to their core service. This accent graphic was used across their promotional materials and website, adding a unique touch without complicating the overall design.
The result? Spray Specialists were thrilled with the final branding, which was simple yet impactful. Their website and marketing collateral not only looked polished and professional but also communicated the trust and reliability they had earned within their industry. This fresh new look helped attract high-quality customers, giving the company a strong competitive edge over others who lacked the same level of branding maturity.
By transforming their brand, we helped Spray Specialists boost customer confidence and loyalty, whilst making them standout.