SEO for Vacuum Engineering Services

Vacuum Engineering Services (VES) is a leading provider of helium leak testing solutions, serving manufacturers across the globe. Helium leak testing is a critical, non-destructive method used to ensure the quality, safety, and environmental compliance of components in various industries. It is the most sensitive leak detection method available, making it indispensable for sectors like automotive, residential, energy, and medical. For instance, in the automotive industry, ensuring that fuel tanks meet stringent safety and environmental standards is paramount, and helium leak testing provides the necessary validation.

Founded in 1994 after evolving from Leybold Ltd, VES is headquartered in Trafford Park, Manchester, with centres strategically located around the world. As specialists in the business-to-business sector, VES faced the challenge of increasing awareness of their highly specialised services among potential industry clients, rather than a broad domestic consumer audience.

While VES already boasts a strong customer base among global manufacturers and provides direct support in many countries, they sought to further establish their brand within key industrial sectors and geographical locations to attract new customers.

To help VES achieve these goals, we implemented a comprehensive SEO programme alongside a website redesign. Our focus was on enhancing the online presence of VES and optimising their site for better visibility and engagement within their target markets. The key components of our strategy included:

• Keyword Analysis: Identifying and targeting the most relevant keywords that would attract VES’s ideal clients.
• Website Redesign and Content Refresh: Upgrading the website’s design and content to better reflect VES’s expertise and the bespoke nature of their services.
• Internal Link Improvements: Enhancing the internal linking structure to ensure that target pages received the right kind of attention from search engines.
• On-Page SEO Optimisation: Optimising page titles, meta descriptions, headings, and alt tags to improve search engine rankings.
• Indexing and Search Console Utilisation: Resolving any indexing issues and leveraging organic search data from Google Search Console to refine the strategy.
• Performance Tracking: Setting up comprehensive performance metrics in Google Analytics to monitor the effectiveness of the SEO efforts.
• Keyword-Page Association: Matching specific target keywords with corresponding pages and optimising the content accordingly.
• Backlink Strategy: Adding relevant backlinks to improve domain authority where appropriate.
• Google Business Optimisation: Ensuring the Google Business page was fully optimised to enhance local search visibility.
• SEO-Driven Content Creation: Producing new, SEO-optimised content to support the overall strategy.
• Sitemap Review: Ensuring all important pages were being indexed by search engines.
• Mobile Optimisation: Making sure the new website was fully optimised for mobile devices, recognising the importance of mobile accessibility in modern search behaviour.

A significant focus of the campaign was on highlighting the quality and specific features of VES’s products, particularly their bespoke services tailored to various industry sectors. By emphasising these strengths, we aimed to position VES as the go-to provider for helium leak testing in their target markets.

Throughout the campaign, we closely monitored the performance of the site and the rankings of associated keywords, making data-driven adjustments as needed. The results spoke for themselves, with VES experiencing steady growth across several key metrics:

• Improved Search Engine Rankings: For the targeted keywords, VES’s pages began ranking higher in search engine results.
• Increased Page 1 Rankings: The number of keywords for which VES appeared on Google’s first page grew significantly.
• Higher Organic Click-Through Rates: There was a notable increase in the number of clicks to the VES website from organic search results.

These improvements, coupled with enhanced location data insights, provided VES with a clearer understanding of where interest in helium leak testing was emerging globally. This, in turn, allowed them to better understand and navigate the international marketplace for their specialised services.