Rebrand for Premseal

With over 60 years in the game, Premseal has built a solid reputation as a leading manufacturer and supplier of core sealing products. Known for their strong partnerships with major organisations and contractors, they’ve become the go-to experts for industrial product and application sealing.

But even the best need to shake things up now and then. With a growing Sales Team and fresh faces on board, Premseal realised it was time to rethink their marketing strategy. Relying solely on their reputation and technical know-how just wouldn’t cut it as they set their sights on new markets.

Premseal had always been big on traditional marketing, but they knew it was time to modernise and expand their brand’s reach. This project was a first for the company—an all-encompassing overhaul of their customer service and marketing approach.

As a company steeped in expertise, Premseal is highly respected in their field. Studiowide’s mission? To harness that expertise and craft a bold new identity that would not only attract new customers but also showcase Premseal’s unique insights into product and application solutions.

We kicked things off with a deep dive into the company’s current situation, conducting a situation analysis and mapping out a growth strategy to tap into new market segments for their existing products.

First up: a rebrand. We teamed up with Premseal’s senior team to brainstorm ways to completely revamp the company’s identity and culture.

Our solution covered all the bases:

• Brand Strategy
• Logo Redesign
• Photography
• Digital (Website Redesign, Graphic Design, Sales Brochures)
• Print (Brochures, Labels, Exhibition Signage, Stationery)
• Merchandise (Workwear)
• Brand Guidelines

We knew that for the rebrand to really make waves, consistency was key. So, our Studiowide design team whipped up a set of Brand Guidelines to make sure Premseal’s new identity was on point across the board—whether it’s on a website, a brochure, or even a work shirt.

The result? A fresh, dynamic identity that’s injected new life into Premseal’s brand. The rebrand has been a hit with the team, who see it as a positive shift that finally reflects their high standards in manufacturing, customer service, and specialised knowledge.

This transformation hasn’t just given Premseal a sleek new look—it’s also sparked a cultural shift within the company. With a brand identity that matches their decades of expertise, Premseal is now poised to conquer new growth markets with confidence and style.