Liverpool FC Video Production

Liverpool FC, one of the top 10 highest-earning football clubs globally and a consistent top contender in the Premier League, has its own dedicated TV channel, LFCTV. Launched on 20 September 2007, LFCTV has been a key player in keeping fans engaged and connected with the club.

The communications department at LFCTV found themselves in need of a local video production studio to fill a gap in their production capacity due to a recent relocation. They reached out to Studiowide for the production of their preseason tour promotional videos.

After a local search for suitable companies, the LFC team contacted us to see if we could assist. Within just a few hours of receiving their initial enquiry, we had the LFC team in our studio, hammering out the details of the campaign. By 2 PM that same afternoon, we had already submitted a 10-second trailer to pitch our ideas.

The team loved our pitch, and we were quickly hired to produce 10 campaign videos to promote LFC’s preseason tour. But this project came with two significant challenges right from the start.

The first challenge was the extremely tight schedule. Both SKY and Virgin Media, LFC TV channel partners, were eagerly pushing for content to release to their subscribers.

The second challenge involved integrating predesigned creative assets into the final videos we were producing. These assets needed to align perfectly with the new creative direction we had pitched.

We jumped into action immediately, collaborating with the LFC team to prioritise which videos needed to be delivered first and which could be rolled out over the duration of the preseason launch period.

We created a detailed schedule that balanced the need for high-quality, creative content with the pressing deadlines from Virgin Media and SKY.

As we began working with the predesigned assets, it became clear that some elements needed to be redesigned to fit the style of the new format. Our strategic review of the messaging and video content also revealed that some messages weren’t hitting at the right time. We spotted an opportunity to capitalise on the growing appeal of LFC Manager Jurgen Klopp, so we requested specific footage of him and skillfully wove it into the videos at moments of peak impact.

In the end, we produced a dynamic series of videos, indents, stings, and social media ads for the entire preseason tour. Our final video even made its way onto the main screens in Liverpool FC shops, looping for fans to enjoy.

The client was thrilled with the meticulous planning and creative execution we brought to the table, and they sincerely thanked us for stepping in at such a critical time in their annual schedule.