Full-Service Marketing for SPPF

SPPF, a forward-thinking property investment company, specialises in high-yielding residential and commercial UK assets. When they approached us, they were grappling with a legitimacy issue that hindered their ability to generate leads and grow their business. They needed a branding overhaul to establish credibility, a unified online presence, and an effective lead generation strategy to attract more investors.

The existing marketing efforts lacked the professionalism needed to convey reliability. Enter Studiowide.

The challenge was clear: trust is paramount in the world of investment.  Their cold calling and email marketing efforts were inconsistent, with emails coming from various domains, which eroded trust among potential investors. Coupled with multiple websites scattered across different regions, SPPF’s message was fragmented and unfocused.

To tackle this, we started by simplifying their online presence. We consolidated their websites into a single, UK-focused platform, ensuring it met all legal requirements for unregulated investments. We redesigned the site to create a cohesive and professional look, projecting a unified story that would resonate with their target market.

Knowing the importance of visibility, we optimised their website for key search terms using on-page SEO best practices. We also created a fully optimised Google Business Profile, complete with FAQs, news updates, and a focus on generating strong social proof through customer reviews. This helped SPPF climb the search rankings and become more discoverable to potential investors.

We didn’t stop there. Understanding the restrictions around marketing in this sector, we had to think creatively with our lead generation strategy. We built two scalable, automated email ecosystems. The first targeted Independent Financial Advisors (IFAs) via LinkedIn, nurturing these contacts with personalised emails that built trust and encouraged them to explore partnership opportunities with SPPF.

The second ecosystem leveraged Facebook Ads to drive traffic to a landing page offering a free brochure. This campaign faced the challenge of navigating Facebook’s strict advertising policies, but through persistent split testing and creative ad strategies, we managed to generate hundreds of brochure downloads at a cost per click of just 25p. These leads were then nurtured through a series of emails until they were ready to speak with an SPPF representative.

To further strengthen their brand presence, we also focused on social media. We created engaging content for LinkedIn, Instagram, and Facebook, including a series of promotional videos. These videos told the SPPF story in a compelling way, showcasing the benefits of investing with them and helping to build a loyal online following.