E.S. Walton, a bespoke financial planning company, approached us with a request to refresh their website to reflect their evolving business and client needs. Specialising in guiding clients through significant life transitions such as retirement, selling a business, or unexpected life changes, E.S. Walton needed a website that captured the depth and personalisation of their services.
As part of our retained marketing services, we took a consultative approach with E.S. Walton’s senior team to develop a website that would not only meet their current needs but also adapt to future growth. Our primary goal was to build a modern, user-friendly site that highlighted their comprehensive financial services while providing an easy, seamless experience for both visitors and the internal team.
The website was developed using a fully-featured WordPress CMS, ensuring that E.S. Walton’s internal sales administration team could easily manage future updates without hassle. To future-proof their digital presence, we conducted website training sessions, allowing their team to take full control of the site’s day-to-day management.
In addition to the technical aspects of the website build, we worked closely with E.S. Walton to refine their brand identity. This involved designing a refreshed logo and creating a set of comprehensive brand guidelines to ensure consistency across all marketing channels moving forward.
To further enhance the site’s appeal, we produced engaging video content and animations, helping potential clients to better understand the unique benefits of E.S. Walton’s financial planning services.
With a sleek, modern design, user-friendly functionality, and an adaptable platform, the new E.S. Walton website has become an integral tool in their continued growth, offering clients a professional and informative experience while giving the internal team a future-proof solution for managing their digital presence.