With over a decade of expertise under their belts, Containers Direct has firmly established itself as one of the leading shipping container suppliers in the UK. But they’re not just about delivering containers—they’re all about thinking outside the box, literally. Whether it’s cutting containers down to size, adding custom features, or transforming them into something completely new, Containers Direct is the go-to for container modifications and conversions that cater to every possible need.
Containers Direct had been serving up their wide range of container solutions through a single website, handling everything from straightforward sales to intricate container conversions.
After a deep dive into their marketing strategy with our team, it became clear that their container conversions deserved a spotlight all their own.
These weren’t just any old conversions—they were transformations that turned simple shipping containers into bespoke creations, and they needed a dedicated online presence to show off their full potential.
Enter Studiowide, ready to help Containers Direct with their online game. Our mission? To create a brand-new identity and an engaging portfolio website that would do justice to the innovative work Containers Direct is known for. We knew that this wasn’t just about building a website—it was about building a stage where Containers Direct could showcase the incredible versatility of their conversions and attract customers looking for something truly unique.
We started by creating a fresh, distinct identity for their Container Conversions division. The goal was to create a brand that would stand out, not just within the shipping container industry, but also in the minds of potential customers. The new identity needed to reflect the creativity and craftsmanship that Containers Direct brings to every project, from cutting-edge office spaces to stylish pop-up shops.
With the brand identity locked in, we moved on to designing and developing the new website using WordPress. We chose this platform for its flexibility and user-friendly nature, making it easy for Containers Direct to manage and update their content. But this wasn’t just any old website—it was a digital showroom where their projects could shine. We focused on creating a visual, portfolio-style layout that would allow Containers Direct to highlight their best work, with high-quality images and detailed project descriptions that demonstrated the full scope of their manufacturing capabilities.
The new website became a playground for creativity, with sections dedicated to various types of container conversions—each one telling a story of transformation and innovation. From chic container offices to fully-equipped workshops, the site was designed to inspire visitors and show them that with Containers Direct, the possibilities are endless.
One of the key features we incorporated was an easy-to-navigate project gallery, where visitors could browse through a wide range of conversion projects.
This visual approach wasn’t just about aesthetics; it was about giving potential customers a clear sense of what Containers Direct could achieve. Whether someone was looking to convert a container into a garden studio, a retail space, or something even more ambitious, they could find examples of similar projects and get inspired to bring their own ideas to life.
And because we know how important it is for a website to be functional as well as beautiful, we made sure the new site was responsive and easy to use across all devices. Whether potential customers were browsing from a desktop, tablet, or smartphone, they could seamlessly explore the site and discover the endless possibilities that container conversions offer.
The launch of the new Container Conversions website was a game-changer for Containers Direct. It not only provided a dedicated space to showcase their impressive portfolio but also helped them carve out a distinct identity in the market.