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SWOT Analysis
The SWOT analysis model (strengths, weaknesses, opportunities and threats) is the most common marketing tool for…
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The Marketing Mix
The marketing mix, often referred to as the 4P’s is probably the most well-known concept in…
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The Marketing Audit
What is a Marketing Audit? The marketing audit is basically a structured analysis and review of…
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Marketing Orientation
Business orientations are classified into the following groups: Production Orientation, Product Orientation, Sales Orientation, and Market…
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The Role of Marketing
Marketing has taken a variety of forms as it’s developed over the years. A common and…
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Developing your Corporate Story
The Corporate Story is written in order to provide organisations with a starting block for developing…
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Creating a Strong Brand
Corporate Identity and the Reputational Platform. Creating a strong corporate identity is a priority for every…
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Corporate identity & brands
Corporate Personality Personality is at the heart of an organisation, it’s the character, ‘the way things…
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Corporate Reputation
There are 3 elements to Corporate Reputation. (These are referred to as the reputational radar.) 1)…
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Marketing Planning
Marketing planning is a roadmap which consists of strategic and tactical (day-to-day) organisational marketing activities that are…
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Marketing Planning Cycle
The marketing planning cycle; Analyse, Planning, Implementation and Control (APIC) is a model used to visually…
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Promotional Mix – Sales Promotions
Sales promotions are tactical activities used as part of the overall promotional mix. They’re intended to…
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