The case study is one of the most powerful weapons in your marketing to schools armoury. When executed in the right way it has a unique ability to overcome inertiaand convert promising leads into valuable sales.

The problem is, they are so rarely executed in the right way; mostly consisting of a hastily constructed description of how you helped the client, a couple of quotes, and a picture of the client if you’re lucky.

We have put together a brilliant short guide outlining 5 of our best tips for crafting the perfect case study to utilise in your marketing efforts to open up new growth opportunities for your business.